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EB2B is the first data intelligence platform specializing in B2B eCommerce for Mexico and Latin America.
We are not a global report translated into Spanish, nor are we a consulting firm offering opinions from afar. We were founded on the basis of more than ten years of experience implementing e-commerce platforms—Magento, Adobe Commerce, VTEX, and BigCommerce—for industrial companies in Mexico, Colombia, and Argentina.
We know what B2B companies measure because we’ve measured it alongside them, within their systems, using their actual data. That difference changes everything: an armchair analyst can analyze a market; we’ve been actively operating in it for a decade before we even began reporting on it.
B2B e-commerce in Mexico is worth millions of dollars (IMARC Group, 2025) and is growing at a projected annual rate of 26%. It is one of the fastest-evolving digital markets in the region. And yet, no one is seriously measuring it.
B2B intelligence platforms in Spanish for Latin America. EB2B 2026 Competitive Analysis.
The State of eCommerce in Mexico (B2C + B2B). Source: INEGI Economic Censuses 2024
B2B companies in Mexico make digital decisions without a single reliable point of reference: they don’t know if their conversion rate is good or bad, if their average order value is above or below the industry average, or how far ahead or behind they are compared to their direct competitors. They make decisions blindly, comparing themselves to retail benchmarks that don’t apply to their reality.
EB2B didn’t just spring up overnight. It has years of hands-on experience behind it. EB2B exists to fill that gap.
We do not cover B2C. We do not generalize. 100% focused on digital B2B eCommerce across seven industry verticals. All associations in Latin America primarily cover B2C—B2B falls outside their methodologies and scope of interest.
We have over 10 years of experience implementing the same platforms (Magento, VTEX, BigCommerce) that compete for the B2B market in Mexico, Colombia, and Central America. An analyst sitting at a desk can’t buy this credibility—it’s built in the field.
Our data comes from our member network, industry surveys, and partnerships with chambers of commerce—not from web scraping or generic estimates. Every data point has a verifiable source and methodology.
SPEI, RFC, CFDI, SAT, nearshoring — we understand Mexico’s tax and operational landscape. We’re not just a global report translated into Spanish. We’re intelligence built in Mexico for Mexico, and our next step will be Latin America.
Gartner/Forrester-level insights at a fraction of the cost. Starting at $2,490 MXN/month—tailored to the purchasing power of Mexican companies, not to Fortune 500 budgets. What Gartner charges at $25,000+ USD/year, we make accessible to SMEs with digital ambitions.
To drive the digital transformation of B2B commerce in Mexico and Latin America by connecting companies with the data, analytics, and specialized knowledge they need to grow in the digital environment.
To be the leading Latin American source of B2B eCommerce intelligence—the regional equivalent of the sector’s major data platforms—and the undisputed source of B2B industry benchmarks throughout the Spanish-speaking region.
Each piece of data has a verifiable source and methodology.
We share what we know and what we don't yet know.
We grow as an ecosystem, not as isolated competitors.
From the field, not from behind a desk.
If we can't deliver it, we won't promise it
EB2B operates with a small team of specialists and leaders who have direct industry experience, supported by artificial intelligence for research and analysis. Every report, alert, and piece of data published undergoes a human review by experts. We believe that quality trumps quantity—and that 10 years of experience cannot be replaced by a prompt.
We are the EB2B team. We have more than 10 years of experience implementing the leading B2B eCommerce platforms in Latin America—such as Adobe Commerce, VTEX, BigCommerce, and, now, Shopware—to digitally transform companies in the manufacturing, auto parts, distribution, and B2B retail sectors.With deep ties to Mexico’s eCommerce ecosystem, we founded EB2B with a clear purpose: to address a critical gap in the region. We were founded because, after a decade in the field, we discovered that no one was measuring what truly matters for the success of business-to-business e-commerce in the Latin American market.
Phase 1: The 4 Sectors with the Greatest Potential for B2B eCommerce in Mexico
Aftermarket Market (USD)
Year-over-Year eCommerce Growth
Global Exporter MX
In 2025, Mexico’s exports reached a record high of approximately US$664.8 billion worldwide, with annual growth of 7.6% according to preliminary data from INEGI. The aftermarket is undergoing a digital transformation, with Amazon Business and MercadoLibre competing for the B2B channel. Companies need data to shape their digital strategy.
Mobile Segment 2025 +6.0% annually
Companies in the sector (DENUE)
Annual Growth 2025
Mexico’s telecommunications sector generated 624.8 billion pesos in revenue in 2025, as it undergoes a transformation driven by the rollout of 5G, the new Telecommunications Law, and increased demand for digital infrastructure resulting from nearshoring. B2B companies in the sector need insights to navigate these regulatory and competitive changes.
(B2B marketplaces for power tools and accessories only)
Projected TAC (2024–2030)
Projected annual growth of 20% over the next 5 years
The Mexican chemical industry could double in size by 2035, according to ANIQ and sector analyses, against a backdrop of heavy reliance on imports and a trade deficit of nearly US$33,800 million. Given that chemicals are present in 95% of production chains, the digitization of the B2B channel would be a key enabler for strengthening the national value chain and reducing external dependence.
FDI in Manufacturing 2024
MX Locations
Total FDI for the first half of 2025
Nearshoring is attracting manufacturing investment to Mexico and driving up demand for digital supplier ecosystems. Although the adoption of big data in manufacturing remains low—about 4% of economic units, according to the 2024 Economic Census—the opportunity for digitization is vast.
On the roadmap: B2B Retail · Distribution/Wholesale · Technical Tools
Join the Founding Group — 20 spots available to help build Mexico’s first B2B eCommerce intelligence firm. Professional features at an SME price. Once these 20 spots are filled, registration will close.
EB2B works in partnership with Mexico’s leading chambers of commerce, eCommerce platforms, and organizations in the B2B digital ecosystem to provide specialized market intelligence to the entire industry.
We’re building Mexico’s first B2B eCommerce intelligence map, and we’re doing it with the companies that dare to measure themselves before anyone else does. If you lead eCommerce, digital sales, or digital transformation at a B2B company, now is the time to join us.
Make decisions based on data. Compete smartly.
Learn about the plans and join the Founding Group at eb2b.io
Contacto: contacto@eb2b.io
